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Working alongside DDB Dubai, I designed a series of high-impact social media creatives for Citibank's premium banking campaigns. Each asset was carefully crafted to align with Citibank's global brand standards while communicating product benefits through modern layouts, engaging lifestyle imagery, and clear visual hierarchy.
The campaign focused on creating scroll-stopping content optimized for digital platforms, ensuring consistency across multiple campaign executions while maintaining a premium and trustworthy brand presence. Every creative balanced marketing objectives with user engagement, delivering visually polished assets that supported product awareness, customer acquisition, and ongoing digital communication initiatives.
